Success earned market share in Spain is one indication of the success of Line. According to reports, in this country, Line has a strong rival of WhatsApp are dominating the market up to 90%. Line also expanded into the U.S. market with a variety of ads on TV. Through this method Line has added 11 million downloads.
In addition to advertising, Line has a different way from the hook WhatsApp users. In addition to exchanging text services, Line service also presents games, as well as other services such as photo and video more attractive. Improved Line market in Spain, Mexico, and other Latin American countries strengthened with the support of a number of applications in low-end devices such as the Nokia Asha series.
Besides the increase globally, the way in taking advantage Line also different. The company is looking for a profit by selling virtual contents. One of the biggest content contribute to generating revenue is sticker. Sticker is emoji images that show a variety of expressions with a large size. Currently sticker also features implemented by Facebook and Path. Besides stickers, paid content in the game is also one revenue line.
As of March, total downloads Line-based games has exceeded 100 million downloads. This indicates that the Line users are often using the service. According to Distimo report in December, gaming Line Pop is one of the applications that generate huge revenues for the Line. The game is said to be able to generate $ 1 million in 12 days since it was first released.